Running a Successful Mobile Marketing Campaign The world of mobile marketing is totally focused on an effective way for businesses to reach out to their potential and existing companies through a variety of avenues. These include tweets, blogs, social networking sites, and applications designed specifically for mobile media.
Traditional marketing was once just a one way conversation, where the business simply released specific information or message and the public hopefully received it. However, mobile marketing has changed the way the business promotes their company on nearly every type of media platform.
Mobile marketing now provides potential and existing companies the chance to participate in the conversation about the products and services your company provides. However, before beginning any type of mobile marketing campaign, it is important to understand how your customers react to your promotions and sales, and what they think specifically about the products and services you provide.
Getting Started
The first step in developing a successful mobile marketing campaign is to identify the targeted audience. These are your potential and existing customers in a specific demographic. Once you find the targeted audience, create a profile on a blogging site that is business-oriented, especially if you sell products that are business-to-business. Make sure your company has a business mobile page positioned on the company website, and social networking websites including Facebook, Twitter, Google Plus, LinkedIn, YouTube and others.
Find the Communities
It is important to get online and search for any existing community that specifically relates to your company niche market. Make direct contact with that community, and reach out to invite its members to become a “fan” of your service or product. This will allow every member in the community to have a direct connection with your company.
Create Content
Consider creating effective content to support your mobile marketing campaign. The content should be frequently posted as an update on all of your mobile platform sites. Be sure and invite comments from everyone in the community, and respond directly in an open forum to every follower’s comments, feedback or review.
In addition, create a blog that directly ties to your company’s website and be sure to update continuous posts of at least two or three times every week. Attempt to stay on topic on your blog site, concerning the products and services you sell. However, make sure that it is not just a selling site, or your visitors will quickly lose interest. Instead offer value content about relevant subjects concerning the products and services you provide, in addition to offering links to other sites that provide interesting and relevant information.
Monitor Reactions
It is important to monitor every one of your customer or potential customer that leave comments on your site. Be sure and write a response to every positive and negative comment to demonstrate that you are remaining actively engaged with your entire fan base, and that you truly care about them.
It is important use the right tools to track and analyze how everyone on the site is responding to the information you provide. Doing so can produce an effective and successful mobile marketing campaign to drive up profits, and boost the company brand.
